manchekul

Our mAI-driven analytics boost your ROI and optimize your media mix, ensuring every dollar is well spent. You'll see exactly how each marketing activity affects your business, simplifying management and making results predictable. It's intelligent marketing made simple.

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Data Analytics Dashboard

Ditch the old guess-and-hope routine

Our AI-powered platform transforms your marketing data into clear, actionable insights. We help you understand the true impact of each marketing activity, eliminating guesswork and maximizing your return on investment.

With our comprehensive analytics, you'll gain a complete picture of your marketing performance across all channels, enabling you to make informed decisions quickly and confidently.

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Marketing is broken.

40%

of Advertising Results in Ad Waste

Why marketing is broken?
65%
of budget is wasted on ineffective marketing efforts
52%
of marketers struggle to accurately measure campaign ROI
82%
of businesses can't identify which marketing activities drive success

Our solution

With our mAI-driven media strategy, blending AI computing power and human insight, we guide marketers to slash ad waste by up to 40% and rapidly achieve business goals through smart, calculated decisions.

Our comprehensive multivariable model doesn't just crunch numbers; it predicts the impact of all factors – marketing, media activities, and macro variables – with over 90% accuracy, bringing together aspects you used to see in isolation.

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Marketing Analytics Solution

See the Whole Picture - Embrace comprehensive measurement for your marketing strategies

Marketing Measurement Framework

Case studies

Coop Pank, in collaboration with manchekul, not only surpassed their growth target but also significantly increased media efficiency. Their dynamic modeling approach allowed responsive adaptations to market changes, leading to substantial growth in sales while optimizing media effectiveness.

26%
Growth in new customer acquisition
38%
Increase in media efficiency

How it works

01

Let's meet

First, we need to understand your company. What are your goals? What have you tried before? What data do you have? Our model is tailored for you, so let's clarify your needs.

02

Plan the Way to Work

Next, we'll establish your KPIs, gather the necessary data, and start training your model. We'll help you define metrics and make the most of your data.

03

The Magic of Data Science

Our data scientists will run millions of simulations using AI to find the optimal budget for every medium.

04

Your Actionable Game Plan

Get clear, actionable insights and detailed recommendations to guide your spending decisions, ensuring you know what to invest, where, and when.

Data alone isn't enough; it needs context

Our approach doesn't just collect data – we interpret it in the context of your business, industry, and goals. This means you get insights that are actually relevant to your specific challenges and opportunities.

We combine AI-powered analytics with human expertise to ensure you understand not just what is happening in your marketing, but why it's happening and what you should do about it.

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Our Team

Don't just take our word for it

"I strongly recommend using manchekul for media mix planning. Its advanced features enhance evaluation of ATL and digital media, optimizing campaigns and budgets effectively. With manchekul, we swiftly reversed a YoY negative trend in brand traffic, achieving a +7% growth within a month."

Client
Maria Johnson
Marketing Director, Global Retail

"Bigbank highly values marketing efficiency, optimized ad placements, and data-driven decisions. Analytical modeling in cooperation with manchekul has supported the decision-making process and media placement evaluation. It has ensured that each placement becomes a meaningful investment with concrete impact."

Client
Jason Smith
Head of Marketing, Bigbank

Blog

Blog Post

Target display ads with more precision

Learn how to optimize your display advertising for better targeting and conversion rates. Our data-driven approach can help...

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Blog Post

Optimize your video marketing on YouTube

Video marketing is more important than ever. Learn how to analyze performance metrics and optimize your YouTube presence...

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Blog Post

Maximize ROI with programmatic TV

Television advertising has evolved. Discover how programmatic buying can revolutionize your TV marketing strategy and drive better results...

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Unleash the Power of Your Data

Transform your marketing approach with data-driven insights that drive real business results.

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